Sell and Deliver CRO
You don't need an intro to A/B testing.
You can execute on CRO - maybe you're already executing.
But it's messy, or the results are underwhelming, or you struggle to communicate the value of what you're doing. (Or all three 😬 )
This course will help you:
Tighten up your process
Reduce the risk of failed experiments
Package and price your services
Share results so that clients see dollar signs, not p-values
Refine your workflow
Get clear on who-does-what-when. Drop fewer balls, break fewer websites.
Get more wins
Minimize the risk of inconclusive tests. Use discovery-based experimentation to find optimal experiences, without the obligation to be a genius.
If an experiment reaches statistical significance in the woods, and nobody hears it ... is it still a win?
Learn how to convey the value of CRO to busy execs and the mathematically challenged.
The course consists of 25+ short, to-the-point videos:
Understand why clients buy CRO services
Decide what you’re selling
Decide who you'll sell to
Decide what CRO is worth to the client
Estimate lead value for lead gen
Decide how, and how much to charge
Decide what to offer each client
Tease out buyer motivations during discovery
Find out whether you can run tests for a client
Decide how long to run tests
Figure out how many tests and variations you can run
Run A/A tests to teach your clients about noise
Decide how to test, based on resources
Find the right mix of big tests vs little tests
Pick the low hanging fruit
Embrace the chaos of designing for CRO
Operations and tech
Make a (tentative) roadmap
Map out your experimentation workflow
Transfer your workflow into a PM tool
Define experimentation deliverables at each step
Get QA right, or your client will hate you
Consider what CRO looks like from your client's perspective
Play nice with SEO and site speed
Consider mobile app optimization and backend experimentation
Save time on test development with fancy tooling
5 second test
Money back guarantee if you don't find the course helpful. I'm here to answer your questions. Happy testing! 🚀